Business travel is often associated solely with executives and top management of large companies. It is often believed that only top managers go on business trips, negotiate deals and meet with foreign partners. However a significant part of business travel is dedicated to the activities of sales and HR departments. Business meetings, exchange of information at trade shows and conferences, scouting for new partners and marketing outlets, Introducing corporate culture corporate culture, staff training – these are all parts of one big industry - MICE.

What does MICE mean? It stands for four words which are the main branches of business travel.
M - Meetings, I – Incentives, C - Conferences, Conventions, E – Exhibitions, Events.

Meetings include business meetings, negotiations, business trips, corporate meetings.

Incentives - incentive programs to increase motivation and loyalty of the company’s employees. Incentive trips and teambuilding activities are a big part of corporate culture and help build up teamwork.

Conferences, Conventions also include seminars and educational training.

Exhibitions, Events include fairs, trade shows and corporate events.

MICE-industry is one of the fastest growing segments of the tourism industry. MICE activities include programmes aimed at the company’s integration and development, employees motivation and training. Their objective is to present the company, it’s values and achievements to the consumers and professional community.

More and more companies are realizing the need for careful planning and flawless implementation of the MICE-events, and delegate the organization of such programmes to professional experts.


We can only support this decision, because we believe that everyone should do their job and be a master in it. After all, business tourism is a tool for achieving business goals and top quality implementation of corporate activities is an important part of building a successful business.

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